Indeed, the media is one of the driving forces and mirrors of social development, and the emergence of each new medium creates a new way for humans to perceive and understand the world—a process that is best reflected in the content of popular culture. In the past ten years, the content of popular sports culture has witnessed the changes in the pattern of Chinese variety shows, from the melee of satellite TV at the beginning, to the debut of "Aiyouteng". From Hunan Satellite TV's "Zhi Yong Da Chong Guan" to Tencent Video's "Supernova National Games", the changes in content, form and core of popular sports culture content have witnessed the rise of the Internet media form and the debut of the younger Fax List generation of content consumers. . The changes in the content of popular sports culture in the past ten years are also the process of the continuous improvement of Chinese audiences' aesthetic taste and the continuous improvement of China's program production capabilities. It is also the beginning of reflection on "pure entertainment" programs. 2008-2012, 4 years for amateurs to cross the border and re-enact nationwide Before and after the 2008 Olympic Games, in response to the call for the National Olympics and national fitness, local TV stations launched a number of amateur programs. For example, Hunan Satellite TV's "Zhiyong Da Chongguan" and Zhejiang Satellite TV's "I am the best". In September 2008, Hunan Satellite TV launched "Zhi Yong Da Chong Guan" for only two episodes, and the program's ratings ranked third in the country at the same time, with ratings as high as 4% in many cities.